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For brands Run by Bluum, an official Kickstarter Expert Partner

Find out who will really pay, and at what price, before you build stock.

A private demand test in the US, Taiwan, Japan, Hong Kong, Korea or Singapore. Real ads, real buyers and a small refundable deposit, then a clear GO or NO GO. Run by Bluum, from 30+ campaigns and SGD 3.5M+ raised.

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What you get

A private test page
Your product on a page of its own, under a stand-in name if you like, with no PrelaunchGo branding. Kept off our public listings, with an access code for invited testers.
Real ads in each market
Bluum runs Meta ads (and Reddit where it fits) to real buyers in each market you choose. You pay the ad spend; we run it.
Proof of intent, not opinions
Visitors sign up and place a small refundable deposit to reserve. People who pay a deposit tell you the truth; survey panels don't.
A price test
Half the visitors see price A and half see price B. You see which price brings more reservations and more sales per 100 sign-ups.
An option test
Ask which colour, size or bundle they'd choose, and see which one buyers actually reserve.
A clear verdict
A report with GO, GO WITH CONDITIONS or NO GO, who the buyers are, what stopped the rest, and what to change before launch.

How a study runs

1Kick-off

Your goals, the prices and options to test, the markets, and a mutual NDA.

2Build

We build the private page, deposit, survey and ad creatives. You approve them.

3Live

Ads run and we watch sign-ups, reservations and the price split every day.

4Verdict

You get the report and a debrief call: GO, GO WITH CONDITIONS or NO GO, with next steps.

Packages

Quick Check
One market, about 2 weeks
  • Private test page
  • Ads in one market
  • Sign-ups and reservations
  • Short summary
Ask for a quote
Market Study
One market, about 4 weeks
  • Everything in Quick Check
  • Price A/B test
  • Option test
  • Full report and debrief call
Ask for a quote
Multi-Market Study
Two or three markets, 4 to 6 weeks
  • Everything in Market Study, per market
  • Market-by-market comparison
  • Launch plan for the strongest market
Ask for a quote

Ad spend is separate and paid by you, so you control it. If you launch with Bluum after a study, part of the study fee counts towards the campaign.

Why Bluum

Most demand tests stop at the research. Bluum has launched 30+ campaigns across the US, Taiwan, Japan, Korea and Hong Kong, so a GO comes with a launch plan for that market, and we can run the launch, the pledge manager and the store after it.

Built for Asia and the US

Local ads and local language for each market, so a Japanese or Taiwanese brand can test the US, and a US brand can test Asia, without guessing.

Questions

How is this different from a survey or focus group?

Survey answers cost nothing to give, so people are polite. Here real buyers see a real product page and decide whether to reserve. What they do is the result, and their survey answers explain why.

Will people know it's our brand?

Only if you want them to. The page can run under a stand-in product name, with no PrelaunchGo branding, and stays off our public listings.

How many sign-ups do we need?

For a price test, at least 100 sign-ups on each price before we call a winner. If your ad budget can't reach that, we tell you at kick-off rather than after.

What happens to the deposits?

Deposits go to your own Stripe account and are refundable under the terms shown on the page. Live deposits open in January 2027; studies before then measure sign-ups, intent and survey answers.

Is the result guaranteed?

No. A study shows real demand from the people your ads reach, at the time of the test. It lowers the risk of a launch; it doesn't remove it.

What if the answer is GO?

Bluum can take the product to Kickstarter, Indiegogo, Zeczec, Makuake, Wadiz or Searching C, then run the pledge manager and a store after. Or you take the plan and run it yourself.

Ask about a study

Tell us about the product and where you want to sell it. Kenneth or the Bluum team replies within two working days.

Markets you want to test

No sales result is promised. We use your details only to reply about a study.
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